10 Steps to Growing a Social Media Account From Scratch

Victoria here, Girlboss’ executive editor. 👋

Everyone’s obsessed with going viral these days (cue eye roll), but how do you actually build an Instagram, TikTok, or YouTube channel from scratch? Yeah, I’m talking like zero followers. It turns out, you shouldn’t be asking “How do I grow my social?” but instead, “How do I create an authentic brand that resonates with my audience?” Scroll down to find out how. 👀

Other stuff the Girlboss team is yapping about on Slack:

• UPS, Lululemon, and Amazon announce more mass layoffs.

• POV: You’re a remote worker who didn’t book time off on the girls’ trip.

• This is how “I hope this works” becomes “I know what to do next.”*

💼 Job of the day: Want to help make dating apps suck less? Hinge is on the hunt for an Editorial Director. And the salary range is $186,000 - $223,000 per year. We’re swooning!