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Victoria here, Girlboss’ executive editor. 👋

Did you see the news about Monster’s new “female-forward” energy drink line, FLRT? It promises to “be as vibrant, fearless, and fun as the women who drink it.” Some people love the idea (the packaging is cute), and some people call it another tired example of gendered marketing. One thing’s for sure… Monster must have called in the same product team that came up with Bic for Women. 🤪

Other stuff the Girlboss team is yapping about on Slack:

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