How to Balance It All as a Marketer Without Burning Out

In partnership with

Victoria here, Girlboss’ executive editor. 👋

The most in-demand marketers in 2025 are Jills-of-all-trades. 🤹‍♀️ The ones who juggle high-level strategy with executing day-to-day tasks. The ones who can bounce from automating an email flow to drafting a meme carousel for IG to pumping out punchy copy for a campaign—all in one day. It’s a lot! 😰

That’s why I’m so excited that we tapped a CMO who’s been there. She shares how she handles the pressure of having to “do it all” as a marketer—without burning out.

Other stuff the Girlboss team is yapping about on Slack:

• When does Alex Cooper have time to sleep?!

• The “girlboss” is cool again, apparently. (Thanks, T-Swift!)

• Just a gentle reminder that it’s never too late to start over.